In the second part of this episode of the Practical Broker podcast, I had the pleasure of interviewing Casey Grey.
Casey is the founder of the award-winning sustainable building company, The Conscious Builder, the host of The Conscious Builder Podcast, and The Conscious Builder Show on YouTube, and the former Co-host of The Conscious Living Podcast. He has written almost 400 blog posts on topics such as marketing, branding, entrepreneurship, personal development, sustainability, and more.
He talks about how why it is important for small businesses to operate as media companies.
Resources
The Conscious Builder on Youtube
Show Notes
[0.10] – How he started his youtube channel and how it is helping his business
He started the youtube channel about four years ago but he has had more time to focus on it as a result of COVID. He believes that every company should be a media company. If you are continuously putting out information people will find it and they will continue to reach out to you.
It also allows you to connect with great people who may not necessarily be your clients. When you put yourself out there, it forces you to be on top of your game.
[2.50] – Advice to entrepreneurs who are scared of podcasting or starting a youtube channel
You just have to start and you can’t change or make a difference by just thinking about or learning about it, you have to actually start doing it. The only way you are going to get better or discover what works and what doesn’t work is by doing something.
If you don’t have a youtube channel, start a youtube channel and put a video up but then commit to putting a video up a week or every two weeks or whatever works for you, it doesn’t have to be perfect.
The more videos you do, the videos that aren’t so perfect fall further.
You need to be good at taking action.
[4.40] – How to connect with Casey
You can check him out on his website at The Conscious Builder Website
You can also subscribe to the Conscious Builder on youtube and listen to his podcast on all the podcast platforms.
